
Katerina Hanzalova
UX Research & Research Operations, Freelance Consultant
Available for projects in Q3-Q4/2025.
Book a free consultation.
Services
Run research studies on 25+ markets
Want to run a UX study in another country but don’t have local connections or experience?I’ll help you find and hire the right researchers, ensure cultural nuance is respected, supervise the quality of work, and manage the entire project.Big studies are no barrier, I enjoy coordinating projects across multiple markets.I already have a reliable network of researchers in Europe, Asia, North and South America and can expand it if your project requires it!
Coordinate research democratisation
Have you encouraged various people on your team to do research, and noticed it doesn't work smoothly?I can step in and help you get it under control.We will analyse the situation and identify the root causes. Based on this, we decide how to solve the problem.Common problems are team skills, unclear processes, lack of support, or generally too much workload. I can't control the last one and will need your help negotiating time for research. However, I will help you solve problems that are directly related to the research.
Establish or scale research processes
Are you not sure where to start or how to improve processes in your team?I will help you create a research and operations strategy, a plan of activities, and then either execute it for you or guide and mentor your team.We will use existing frameworks and materials to get you started quickly at a basic level. Then, depending on your needs, we will dive deeper into specific areas of UX research and operations.Explore the ReOps Community map to imagine the complexity.
Besides the projects above, I occasionally teach, facilitate workshops and conduct qualitative research studies myself.
About me
Kateřina Hanzalová
I help not only research, but also product, design and marketing teams.I've worked in UX research for B2C and B2B companies, start-ups, educational organisations, and design consultancies as a UX Researcher, Research Operations Specialist, Team Leader, Project Manager, and Lecturer.I thrive and bring the most value in a challenging yet supportive environment. My ideal settings include: close collaboration with stakeholders, clear responsibilities, autonomy, ownership, kindness, transparency, an international team, and a growth mindset.I work on a project basis from Lisbon, Portugal, and Prague, Czechia. I am open to travelling.Outside of work, you can find me training in jiu-jitsu, dancing, learning Portuguese, and sipping specialty coffee!Call me Katerina or Kat, she/her.

Let's create together
Let's grab a coffee and discuss how I can help your team. Book a free consultation here.I am available for projects in Q3-Q4/2025.

Katerina Hanzalova
UX Research & Research Operations, Freelance Consultant
Available for projects in Q3-Q4/2025.
Book a free consultation.
Guide: Working With Katerina
February 17, 2025
Getting to know each other takes time, influencing how efficient and pleasant our collaboration is. That's why I am sharing this overview with you upfront.Whether you are a current or potential colleague, client or stakeholder, you can learn about my work style, habits, expectations and preferences here.
1. My Work Style
I work a maximum of 5 focused hours per day, with additional availability for meetings.
I’m flexible across time zones but appreciate clear alignment upfront to manage my schedule.
I take a hands-on, pragmatic approach—I prefer action over long theoretical discussions.
Honest and direct communication is key for me; I value discussing what works and what doesn’t.
If I don’t know something, I’ll say so and seek knowledge from experts, research, or past experiences.
I love constraints—they help create better solutions.
I tend to get deep into details but also make sure to step back and see the bigger picture.
2. How I Organise My Work
I rely on qualitative and quantitative research to inform decisions.
I prefer starting with Version 1 based on existing knowledge rather than over-prototyping.
I work iteratively: pilot, collect feedback, improve, then scale.
Workshops and collaboration are key—I facilitate rather than dictate solutions.
Building relationships and trust is a fundamental part of my work—it makes change easier.
I document my thinking, use AI for sense-making, and seek feedback early.
My strategy work typically involves visual mapping (e.g., whiteboards, journey maps, blueprints).
3. Communication Preferences
Slack > Email (I use email only when necessary).
For urgent matters, call me on the phone—I always have it with me.
I love video/calls for the “3Ds”: Discussing, Debating, and Deciding.
I respond to Slack within minutes to a few hours unless I’m unavailable (which I’ll indicate).
I sometimes send messages outside work hours—no need to respond until you’re back.
4. Meetings & Collaboration
Every meeting must have a purpose, an agenda, and clear outcomes.
Structured meetings work best.
Clear agenda and time management help me focus.
Small talk is fine but should be limited to a few minutes.
I prefer wrapping up with a summary of the next steps and responsibilities.
For sharing Work-in-Progress, I’ll use written summaries, links, or visualisations as needed.
For simple updates, I prefer Loom videos over long meetings.
Live meetings are for the 3Ds—not just sharing information.
5. Decision Making & Accountability
I believe in clear ownership—each person should have a mandate within their domain.
For big decisions, I prefer consensus-driven approaches, with a clear leader making the final call when needed.
Transparency is key: Bad news should travel faster than good news.
If we make an agreement, I expect follow-through. If there’s a delay or issue, communicate it early and propose a solution.
6. Feedback & Continuous Improvement
I give and expect direct, professional, and timely feedback.
I separate behaviour and outcomes from personality—feedback is about actions, not people.
I prefer feedback to be given privately and as soon as possible after an event.
I value retrospectives at major milestones, ensuring we document learnings and assign actions.
7. Documentation & Tools
I prefer Notion for documentation but will use whatever is standard in the organization.
I’m flexible between Miro, FigJam, Mural, and other tools depending on complexity.
At the start of a project, we should align on: Where things will be documented, who updates what, and generally what tools we’ll be using (so I can request access early).
8. Project Success & Signs of a Healthy Collaboration
We should define success metrics at the start—this depends on the project.
A good collaboration means: Clear, fast communication. Quick decision-making. Openness about problems. Consistent progress
Red flags include: Slow or unclear communication. Hidden problems. Stalled decisions. Lack of progress or constantly shifting priorities
9. Closing Projects
Every project should end with a summary document, agreed upon in scope.
Retrospectives or post-mortems should result in clear, assigned action items—otherwise, they are just talking.
After important meetings or workshops, I like quick debriefs (even just 15 minutes) to reflect and improve.
10. Quirks
Once you get to know me, please share your observations of my quirks with me. I would love to add such a section!
Any other suggestions on what to add or adjust are welcome—other people's perspectives are needed to make this guide match reality as closely as possible. Thank you!
Let's create together
Let's grab a coffee and discuss how I can help your team. Book a free consultation here.I am available for projects in Q3-Q4/2025.

Katerina Hanzalova
UX Research & Research Operations, Freelance Consultant
Available for projects in Q3-Q4/2025.
Book a free consultation.
All services
My projects range from:
from a few hours of consultations, mentoring or teaching monthly,
to a few weeks when conducting a research study myself, or building a fundamental research operations infrastructure,
to a few months when establishing more thorough research processes and supporting democratisation.
I have yet to describe all the types of projects and collaborations I am open to. Please get in touch with me and I will gladly meet you to tell you more!
Let's create together
Let's grab a coffee and discuss how I can help your team. Book a free consultation here.I am available for projects in Q3-Q4/2025.